True to Size?
This story has been floating around the Internet for awhile now, but I wanted to make sure you read it because the whole I did I was shouting, "yes! exactly!"
Have you ever noticed that your clothing size varies depending what store you're at? You might fit comfortably in a size 8 at one store, a 6 at another and then all of the sudden you have to figure out if you're a 28 or a 29! So confusing!
Twenty-two year old Melissa Adelman is tired of the guess work, so she's building a new site to help you figure out your true size no matter where you shop. The site-- Size Me Up-- isn't up and running yet, but when it is we will all thank her.
Forbes.com ran the story. Here's a taste:
"Adelman and her partners are putting the finishing touches on their new venture--Size Me Up--which offers an online application designed to give shoppers a quick and easy way to translate their size from one label to another. Do you take a size 10 in Banana Republic's Martin Fit pants? A couple of clicks on the New York & Company Web site will tell you that equates to size 12 in its stretch dress pants.
Adelman aims to convince some 40 major retailers to post the sizing tool on their Web sites--in exchange for either a small percentage of sales, or perhaps a few pennies per click. The incentive seems to be there: While hard data isn't available, surveys conducted by the National Retail Federation over the past two years show that more than a third of holiday gift recipients end up returning their goods. The biggest reason: wrong fit."
Aren't you excited? I am. I can't wait till the site is up!



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